Haya Ajjan is Professor of Management Information Systems, Associate Dean of the Love School of Business, and the Sheldon and Christine Gordon Professor in Entrepreneurship at Elon University. Haya joined Elon in 2010 and teaches data analytics courses in the Love School of Business’ undergraduate business, MBA, and M.S. in Business Analytics programs. She was instrumental in developing the business analytics undergraduate major and the M.S. in Business Analytics program. Her research focuses on better understanding the impact of technology use on individuals, groups, and organizations, and she has been published in journals such as Journal of Business Research, Communications of the Association for Information Systems, European Journal of Operations Research, and Business Horizons. Haya is also a co-author on the Essential of Marketing Analytics, 2nd edition, McGraw Hill 2023 and Analytics in Sales, 1st edition, Sage 2024. Ajjan received the Love School of Business Dean’s Awards for Scholarship and Service and was named Top 50 Undergraduate Business Professors in the United States by Poets & Quants. During her tenure at Elon, she founded the Center for Organizational Analytics, Elon NEXT for professional advancement and continuing education studies, and the Elon Innovation Council.