Thursday, August 10, 2023 | 11:30 a.m. – 12:30 p.m.

An In-Depth Case Study Discussion with HanesBrands’ Chief Analytics Officer

Decoding Uncertainties: Navigating a Fortune 500 Operations in the Era of AI

Be a Part of an Engaging Live Case Study Session with Dr. Ben Martin, Chief Analytics Officer at HanesBrands. Ben has responsibility for advanced analytic functions globally and has spent the last decade establishing analytics as a core competency at Hanes. Previously, he led the Global Planning function with responsibility for demand planning, capacity planning, inventory planning, production planning, and material planning.

Ben received his Ph.D. from North Carolina State University, and his expertise involves simulation-based optimization, process simulation, organization design & development, and critical process improvement.


Please read the following case study, and then share with us any questions you’d like to be addressed in our live case study discussion. Submit your case study questions in advance to, using ‘AMCIS 2023 Case Study’ as the subject line.

Case Study

Company Overview

HanesBrands (NYSE: HBI) is a leading manufacturer of everyday apparel globally, known for its comfort, quality, and value. The company is popular for its iconic brands like Hanes, Champion, and Bonds. With 61,000 associates in 47 countries, the company has built a strong reputation for its workplace quality and ethical business practices.

The Road Ahead
Companies around the world are managing significant fluctuations in input costs like cotton and oil-related materials, utilities, freight, and wages, navigating a rapidly changing retail environment, and mitigating the impacts of potential economic downturns and global crises, such as the COVID-19 pandemic.

Other risks related to currency exchange rates and regulatory, legal, and political risks associated with international operations. Technology modernization also presents risks related to integration, security, and potential interruptions.

Companies’ plans for the future spans from product innovation to customer experience to operational efficiency, signals the readiness to adapt and thrive in a dynamic global market. The execution and progress of future plans in the era of AI will undoubtedly be a subject of keen interest to investors, customers, and competitors alike.

Ben Martin

Ben Martin is the Vice President, Advanced Analytics for Hanesbrands Inc. He leads the company’s data science and advanced analytics functions – responsible for transforming data into business value. He has been with Hanes for 18 years in various leadership roles in the supply chain and in advanced analytics.

Prior to joining Hanes, Ben spent ten years consulting in a variety of business functions in the textile, apparel, automotive, medical device, cosmetic, semiconductor, and healthcare industries.

Ben served as President of the Business Analytics Board of Advisors, Haslam College of Business at the University of Tennessee. In addition, he serves as Advisory Council Member for Center for Organizational Analytics at Elon University, Business Analytics Board of Advisors at Wake Forest University School of Business, and Advisory Board Member for Center for Applied Data Science at Winston-Salem State University.

Ben received his Ph.D. from North Carolina State University in technology management. His primary area of expertise is simulation based optimization and process simulation. Ben also holds a master’s degree in textile engineering and a bachelor’s degree in electrical engineering from North Carolina State University.